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Our story and why would you care

Cycling is not about that

We are two brothers that have been cycling for years.We would promote it to everyone: family, friends and even strangers. 


 What’s weird is the perception people get about cycling when they dive in a little bit:  With all the jargon about bike parts, jersey’s high tech and training metrics, people feel they have to make an upfront investment of at least 1000$ and a lot of time to learn ONLY to get into the conversation. 


 The truth is that you don’t need a 350$ long sleeve jersey to cycle.That’s why we started this business. 



A New Experience of Flavor

Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.


We want to lower the barrier to cycling, for what it really represents: Community, health, peace of mind, the fun, the sport, the performance, the adventure. 


We have heard or read “Why haven’t I started before, I am loving this” at least 1000 times. 


We have heard or read “My performance would have been better with the last merino wool jersey” 0 times. 


Our goal is not putting our logo in team sky jerseys so we can charge 80$ base layers. Cycling is not about that. 

The only thing that matters

If you cycle, you probably think that society should promote and defend bikes more aggressively. But the businesses in the industry constantly increase the barrier to cycling. 


 We believe in bikes. We are convinced they will save the world, solving problems like overpopulation and sedentarism. 


If cycling is a great part of your life, if you are committed about it or just starting, this business was built for you. 


 Our mission is that you never stop riding, and that you have the best experience doing it.That’s the only thing that matters.

12,379

Happy Customers

+2000

5 star reviews

79,876

Facebook followers

We are customer obssessed, not product obssessed.



Good investments will make the difference and will enhance your cycling experience.But we don’t want you to pay any names. 

 If you see a product in this site, it’s because our customers found it valuable


 We make sure you get the products from our suppliers (we are retailers), and in the case of any problem, we will do the impossible to work it out for you. 

 Stop wasting money. Never stop riding.  

"I love all the things I bought at you! (Riding boots, helmet, beautiful Smiling gloves, and a bag on the bike), and especially your attitude towards me as a customer and a desire to solve a problem. (Shoes that I received incorrectly)."

- Judith

"The first time I ordered from S&T, I thought my package took a long time to arrive. When it did, it was worth the wait. The quality of the product far exceeded what I expected at the price. For the past year I have been a regular customer at S&T, and I will continue to shop there. Good products and good service at a great price."

- Andrew

Emiliano Casas

Co-founder

Santiago Casas
Co-founder